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Pure Hair Experience Privacy Policy

Thank you for visiting (the “Website”). This privacy and security policy (the “Policy”) explains the information we collect about you when you access or use our website or mobile applications (collectively, the “Services”), register for and attend events, engage with us on social media or otherwise interact with us. Privacy Policy also states how we use the information, some of the security steps taken to protect the information, and the choices you have to review, revise and/or restrict our usage of this information. This Policy is part of the Terms & Conditions of Use that govern the Website and is binding on all Website users. Please review this Privacy Policy carefully.

If you have any objections to this Privacy Policy, you should immediately discontinue use of the website.


In this Privacy Policy, "personal data" means any information that identifies, relates to, describes, is reasonably capable of being associated with or reasonably can be used to identify an individual or household and other data that is linked to personal data. The types of personal data we collect about you depend on your interactions with us and are described in more detail below.


We collect personal data directly from you in a variety of ways, including when you:

  • Register for an account, create a profile, participate in interactive areas of our Services, or fill out forms on our Services or in our stores;

  • Request additional information about our products or services or sign up to receive our e-mail newsletters, marketing messages or coupons;

  • Interact with us on social media, such as by tagging us and/or our products or permitting us to follow your social media profile;

  • Purchase any product or service from us;

  • Provide design or product feedback or make other submissions to us;

  • Request information or assistance from us, including correspondence with our customer service team or our retail store associates for personalized styling;

  • Participate in or respond to surveys or requests for opinions, feedback and preferences;

  • Participate in any of our experiential offerings in our retail stores or at other locations, sponsored by us;

  • Using other features of our website that may be offered from time to time, which may require information in order to utilize the features; and

  • Sign up for and participate in events, contests, sweepstakes, giveaways, promotions and special programs that we provide

  • The types of personal data we collect directly from you may include: your name, username, password, e-mail address, address, telephone number, credit card and debit card numbers (with expiration dates), demographic information, personal preferences, hair color, birthdate, and any other personal data that you choose to include in your profile or in other communications with us.

We automatically collect personal data when you access and use our Services or website. The types of information we collect may include:

  • Networking and device information, such as your browser type, IP address, and operating system version, language settings;

  • Information about your activity on our Services, such your access times, pages viewed, the routes by which you access our Services, your use of any hyperlinks available within our Services;

  • Information about your purchases or transactions with us, including records of products or services you have purchased, returned or are considering purchasing from us;

  • Information collected via cookies, web beacons, and other tracking technologies, including Internet service provider (ISP), Mobile Advertising ID, media access control (MAC) address, or identifiers associated with browser cookies, web beacons and similar technologies we deploy on our Services; and

  • Location information in accordance with your device permissions.

We may collect personal data about you from business partners and other sources. For example, we may collect personal data about you from:

  • Third-party social media and communication services, such as Facebook, Twitter, Google and Instagram, that you use to interact with our Services (e.g., to create an account) or that allow you to share information (e.g., via plugins, widgets or other tools), but always in accordance with the authorization procedures and privacy settings you establish with such services; and

  • Unaffiliated parties, such as service providers that we use, analytics companies, advertising networks, consumer data resellers, and other third parties that provide us with information, so we can better understand you and provide you with information and offers that may be of interest to you.

  • Online Payment processers.

We may derive information or draw inferences about you based on the other types of personal data we collect. For example, we may infer your location based on your IP address, or that you are interested in purchasing hair extensions based on your browsing behavior on our Services.

We collect and use personal data for business and commercial purposes, including to:

  • Develop, provide and improve our products, events and services;

  • Complete the transactions you request, perform our contractual obligations, and as otherwise anticipated within the context of our ongoing business relationship;

  • Create and manage your online accounts, profiles

  • Send notifications related to your account, purchases, exchanges and returns, store credits, and backorders;

  • Respond to your requests and any other communications from you, including to provide customer service;

  • Send advertising or marketing communications about products, services, offers, promotions, rewards and events offered by PURE HAIR EXPERIENCE and others, and provide news and information that we believe may be of interest to you;

  • Offer and administer events, classes, contests, prize draws, sweepstakes and other promotions;

  • Conduct internal research and development;

  • Analyze your engagement with our brand and your use of our Services to better understand your interests and behaviors and customize your experience;

  • Detect security incidents and protect against malicious, deceptive, or illegal activity, including fraudulent transactions, error, negligence, and breach of contract, and to protect against harm to the rights, property or safety of PURE HAIR EXPERIENCE and our users, customers, employees or the public;

  • Debug, identify and repair errors that impair existing intended functionality of our Services;

  • Comply with our legal obligations, including our tax obligations and those related to the prevention of fraud and money laundering, and those required for you to benefit from rights recognized by law, or any regulatory requirements or provisions; and

  • Carry out certain short-term activities and other reasonable internal purposes related to the products or services you purchase from us or your ongoing relationship with us.

We share personal data for the purposes described below:

a. With our Service Providers. We share personal data with unaffiliated companies or individuals we hire or work with that perform services on our behalf, including customer support, web hosting, appointment booking applications, information technology, payment processing, product fulfillment, fraud control, direct mail and email distribution, events, contest, sweepstakes and promotion administration, and analytics services. We only share with service providers the personal data that they need to perform services for us.

b. In Connection with a Corporate Transaction. Personal data may be disclosed or transferred as part of, or during negotiations of any purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving PURE HAIR EXPERIENCE.

c. With Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We disclose personal data when we believe doing so is reasonably necessary to comply with applicable law or legal process (including an enforceable request from authorities), to respond to claims (including inquiries by you in connection with your purchases from PURE HAIR EXPERIENCE), or to protect the rights, property or personal safety of PURE HAIR EXPERIENCE, our users, employees or the public.

d. With Your Consent or at Your Direction. We share personal data with third parties when we have your consent to do so. For example, if you decide to participate in certain interactive areas or features of our events or Services, you consent to the disclosure of this information to other users of our websites. We may also share your personal data with third parties when you intentionally direct us to do so or when you use our Services to intentionally interact with third parties. We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.


We may allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile applications. These entities may use cookies, web beacons, device identifiers, and other tracking technologies which collect information about your use of the Services and other websites and applications. This information may be used by PURE HAIR EXPERIENCE and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interest on our Services and other websites, and better understand your online activity. The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number. You can email us direct to opt out of targeted advertising subject line OPTOUT


  • You may review and modify your account and profile information by logging into your online account at any time.

  • You may request restriction of our use.

  • Rectify inaccuracies in the personal information.

  • You may deny or withdraw your consent to all or some of our use of your personal information collected by us.

  • You may request deletion of your personal information from our system of records.

  • You may opt out of receiving promotional communications from us by following the instructions in those communications or by logging into your online account and changing your communications preferences. If you do opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.




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